The invention of mobile phones has made human life easier by offering convenience and mobility. Mobile apps help you in optimizing business processes, connecting with the target audience, and providing customized experiences. There are over 2.8 million mobile apps in the app stores, highlighting the growing popularity of mobile apps. Businesses are actively developing mobile apps to remain competitive in the market.
With an increasing number of mobile apps, only the best apps with innovative features and intuitive designs make it to the users’ hearts. Mobile app design companies are working tirelessly to level up their game and develop result-driven apps.
Amid the competition, mobile app developers make some common mistakes that impact the user experience. Here are some of these mistakes to avoid:
1. Ignoring the Target Audience
Knowing your target audience is crucial for developing a good app. The knowledge of the target audience helps developers create an app that best fulfills users’ needs as well as fits their taste. It gives a direction to follow, so the end-product is a mobile app that people will love using.
App development requires a lot of effort, time, and investment. It is essential to identify and understand the audience you are targeting, so the effort is worthwhile.
2. Overcrowded Features
Having engaging and innovative features is a must for developing high-quality apps. But too many features confuse the user and make the app heavier in size, requiring more space on the phone. Often mobile app developers add a lot of features that do not contribute to the user experience but do more harm than good.
The app must have only the necessary features and should be simple to use. Keeping an app sleek and straight forward enhances user experience and encourages users to explore it. You don’t want users to spend time in features that do not drive results.
3. Evading the Testing Process
App testing and quality assurance are integral to develop a bug-free and fully-functional mobile app. It is not an added step but mandatory in mobile app development. However, most app development teams pay less attention to this step. Lack of testing leads to potential bugs and crashes, which disappoints the user and negatively impacts the user experience.
It is a mistake not to test an app before releasing it for the public. Make sure that you enough time is given to the QA team to test the app and fix potential bugs.
4. Too Much Focus on Design
A great app has the right balance between functionality and designs. You can build an innovative app with flawless functionality, but bad aesthetics will ruin the app. Similarly, a well-designed app is of no good if the functionality is below the mark. Most developers focus too much on the design that overshadows functionality and features.
While developing an app, keep in mind that every design and feature is user-centric. The design should be simple and straightforward, so users do not require extra efforts to find information. Meanwhile, do not disturb the functionality of the app.
5. Developing for Every Platform
Your app will not be used by every mobile app user in the world. Every app has a target audience that most commonly uses specific mobile devices. Your job is to develop apps for platforms that the target audience uses. If you are developing a cross-platform app, keep each platform’s technicalities in mind.
It is recommended to start with one platform and analyze user behavior. Later, develop an app for another platform by identifying a change in user behavior on the platform.
6. Developing Heavier Apps
Mobile phones have limited space and battery time, so apps that require a lot of space or take forever to load will not make it to the users’ hearts. Mobile app developers must keep in mind the limitations of mobile phones and not treat them like desktops.
Users will uninstall heavier apps in no time. You must plan accordingly. There are different plug-ins to reduce the size of mobile apps that you can use. Also, ensure that you have removed all unused resources and minimized resource use from libraries. Also, crunch all PNG files and use WebP file format.
Before launching the app, reduce unnecessary code in the app and support specific densities only to ensure that app size remains intact.
7. Making a Website Look-Alike App
Mobile apps should reflect the brand persona, not the website. Often developers build an app that looks and feels exactly like the website. Most companies want mobile apps that are a reflection of the site to offer a consistent user experience. However, it kills the purpose of a mobile app.
Ask yourselves. Why should users use the app and not the website instead if it’s all the same?
It is important to give users enough reasons to use the mobile app and switch from the website. Therefore, it should stand out by having a mobile-driven approach.
8. Lack of Visual Clues
Visuals easily attract users’ attention and have better retention than text. Images help users in understanding app flow and other operations. Most mobile app developers ignore visual elements that damage the user experience.
Don’t try to be over-innovative with designs instead use traditional clues. It is always better to keep it simple than mess up trying to be impressive. Also, using geographic-specific and culture-specific terms and metaphors.
Develop an App like a Pro!
Mobile apps are integral for businesses today, with the increasing popularity of mobile phones. However, with growing competition, it is important to develop extraordinary mobile apps that stand out in the crowd. App development companies are leveraging modern technologies and an innovative development approach to exceeding client expectations.
We have tried to compile some common mistakes made by mobile app developers that lead to major problems after the app launch. Avoid these app development mistakes and level up your mobile app development game to make a mark in the industry for flawless app development!