Important Key Terms for Beginners to Learn in Google Analytics

Google Analytics – you must have heard the word but do you actually know how powerful this tool is? Google analytics update is a powerful tool that can help to get actionable data to make profitable decisions about the marketing of your business website.

There is so much data, information, and reports in Google Analytics, but what does all that mean? It may sound easy to collect all the required data but using and interpreting the data is often tough, especially for beginners.

If you also want to make the most of Google Analytics but are new to the concept, we are here with a detailed Google Analytics for beginners guide that can help you get all the information.

Let us begin with understanding all the important key terms related to Google Analytics.

Google Analytics key terms for beginners –

1. Page views:

As the name suggests, it reflects the total number of times visitors view a website page that has Google Analytic code inserted. It maintains the count of the viewed pages, not of the individual visitors. This count helps the marketers to identify their most popular pages and the ones that need rework or more attention.

2. Visit or session:

Visit or session is the time that the visitors spend on the website. The session generally ends with 30-minutes of inactivity. However, if the visitor leaves the site and then returns back within 30-minutes, the time is count for one session or visit.

3. Unique Page views:

If you plan to learn Google Analytics, you will surely encounter this key term. This term is understood as the total count of the times that the individual page was viewed in a single event or session.

For instance – if a visitor visits the site and views a single page 5-time in a single session, then the unique page view will be count as 1.

4. Unique visitor:

When your business website gets a new visitor, Google Analytics update records a new visit and a unique visitor. However, after the first visit, if the same visitor returns to the site, it is record just as a new visit but not as a unique visitor.

Also, if the visitor deletes all the cookies and tries visiting the site through a new browser, they might be recorded as unique visitors.

5. Hits:

In simple words, hits can be seen as all the interactions that happen during a visitor’s visit, including all the page views, transactions, events, etc.

5. Entrances:

It reflects the specific number of visits that started on a specific web page or different group of web pages. It is one of the essential parameters to keep track of while measuring the business website’s performance.

6. New vs. returning visitors:

New visitors are the ones who visit the site for the first time and have not visited before. On the other hand, the returning visitors are those who have also visited the website sometime prior.

Google Analytics uses cookies to detect and identify the previous visits of the visitors. If no cookie is detected for a visitor, he/she will be recorded as a new visit.

7. Segments:

While you are trying to learn Google Analytics, knowing about segments will be quite helpful as it ensures the creation of subsets of the data according to the need and requirements. Segments also help understand the data in more detail and filter the content to get only certain kinds of information.

The marketers can also set customized segments that can help analyze the data more precisely. Moreover, these segments are also use to compare the available data and results between different visitor groups.

8. Bounce rate:

Bounce rate is measure in percentage, and it presents a visit with only a single page view. It signifies the total number of visits when the users leave the business website after just viewing a single page. It doesn’t matter how long the visitor stays on the page.

9. Time on page:

It highlights the details of the average amount of time a visitor spends on a particular page on the website. It can also be understood as the time between the given and the subsequent page view.

10. Content:

You put a lot of content and information on your business website, but which part of that is your visitor’s liking. It is essential to understand and thus, make an essential aspect of Google Analytics for beginners.

Content specifically highlights the part of the content/information that the visitor spends time reading and exploring. These details are often used for customer campaigns.


Understanding Google Analytics can be tough and may need quite some time. However, understanding these basic key terms also plays a significant role in learn Google Analytics. Use and relate these key terms while exploring Google Analytics to observe the performance of your business website.