Email Marketing plays a vital role in the digital marketing field. Email marketing automation tools help to nurture and engage potential customers, record customer journeys, and boost sales. It is counted as one of those things that gives you a lot of advantages without putting much effort into it on a daily basis.

If you are doing any online business, email marketing automation will be something that will surely give value to your brand. Here are the top five best email marketing and email automation tools that are worth getting into:

1. Hubspot

HubSpot is an inbound-marketing tool with the aim of changing outbound leads into inbound ones. Hubspot is known to be the best marketing automation platform. Recently, it launched a free email marketing tool that can take care of transactional emails from Denial-of-Service attacks.

Usage

Hubspot is an outstanding marketing platform that offers businesses

  • CRM
  • Landing pages
  • Email marketing
  • Marketing Automation
  • Chat
  • Forms

One of its top usages is to facilitate email marketing services using computerized work processes. Hubspot Email marketing can do everything, either you wanted to send thank you messages after purchase, or promote a company campaign.

Advantage of Choosing it

The best part of the free version of the Hubspot automation tool is that it is easy to use.  It provides a simple drag and drops tool feature, and built-in templates for the user to be in the race of competition. It integrates with CRM tools, which makes him stand out among others.

With the start of the account, you can get access to both tools. You can make a concentrated contact database, arrange it in the record, maintain, and track email performance.

2. SendinBlue

SendinBlue is known as one of the main value-based email marketing services. It is a platform that has effective additional marketing features such as, customer relationship management, and the creation of landing pages.

Usage

Sendinblue is a marketing communication platform that covers both email marketing and SMS message services. This tool offers a drag and drop feature that you can use to make captivating messages, and create automated work processes.

Sendinblue tool offers more than 70 design templates. It provides ease for users to create an appealing email that is responsive. After designing the email users can check the A/B testing and make a list of the target audience for optimizing their campaigns.

Advantage of Choosing it

Through Sendinblue, it is easier for clients to extend their audience and boost conversion rates. Sendinblue allows businesses to send up to 300 emails a day. Its pricing is totally based on the number of emails users send in a month therefore it is useful even for users with a low budget. It also helps in

  • Collecting email addresses,
  • Push-out forms, and
  • Embed forms in websites

3. Convertkit

Convertkit email marketing tool is comparatively simple by others. It is widely used by bloggers and course instructors to build up their own brands. Currently, other e-commerce and business websites also utilize ConvertKit for email marketing.

Usage

Convertkit tools permit to send autoresponders to subscribers, depending on their connection with your emails with the help of Automation Rules. You can create autoresponder sequences for any circumstances by using Convertkit blueprints.

Convertkit helps clients to send plain-text messages to increase commitment. As the majority of users work to build their personal brand.

Advantage of Choosing it

If you are a beginner, who just started out their business in an online presence. Convertkit will play a big role in growing your business by helping you. Convertkit offers the readers to open up a free account with the capability to send emails to up to 100 contacts.

4. Constant Contact

Constant Contact is a useful email marketing service because it is beginner-friendly and offers a fast and simple setup. It has some unique and interesting features to help you take your brand marketing to another level

Usage

You will make progress in any work by utilizing Constant Contact email marketing automation tools since Constant Contact is rated for its:

  • World-class support
  • Extensive online training
  • Webinars

You will be very much happy and relieved of choosing this email marketing tool because it also helps in managing:

  • Event invitations
  • Registrations
  • Tickets

Constant Contact tools also offer some incredible and effective services. It offers

  • Facebook promotion
  • Editing of emails
  • Use of autoresponder

Advantage of Choosing it

Constant Contact has been in the game since 1995. With much experience, they have come up with tools that help you overcome all your problems. With this tool, you can build a brand and bring your marketing goals to their completion without giving excessive time and money.

5. Moosend

Many email marketing tools are designed for beginners, which didn’t fulfill their desires because of their simplified and fewer features.  But Moosend offers all of the basics alongside many advanced features. It packs all of it.

Usage

It provides services from well-designed templates to a visual campaign builder by offering advanced features like:

  • Generate emails based on weather
  • AI cross-selling recommendations

You can also design email campaigns through this tool based on your target audience’s activities and information. Sending emails to every person will increase

  • ROI
  • Open rate, and
  • Click-Through Rate (CTR)

Advantage of Choosing it

Constant Contact marketing tool gives a detailed performance report of the campaign. This is beneficial for users so that they can overcome their flaws that are coming between their success journey. You will know exactly how to upgrade your campaigns and improve results. It’s additionally one of the free email marketing tools that exclude its logo in your emails.

Conclusion

Email marketing automation tools are designed to make marketing easier and set you apart from your competition. If you are looking for simple or advanced email marketing features then you should choose the above given five best marketing tools. Because in these tools there will be no ending of value-added features and ecosystem integration.

By using these tools you can focus on other works that will increase your company’s success and save your time. Try some of these tools depending on your requirements and financial plan.