Have you started your first WordPress blog site but don’t know the nitty-gritty of it? You probably want to earn a stable income from it or you just want to express your thoughts on the internet.
Regardless of the reason, you have to go the whole hog finding the necessary skills for content writing, hone them, and put them into practice.
What to know more? Read this article thoroughly.
What is WordPress?
Before moving towards the essential skills, you must have an idea of what WordPress is.
It is mainly a blogging platform developed in 2003. Its main intent was to get the publishing button to everyone, that is to democratize blogs.
Till now more than one-third of the world’s websites are published on WordPress. It is very flexible as you don’t have to do coding to make a website.
It also has free templates and that help you get ready-made websites and blogs. You can use this CMS platform to get the blog of your choice.
Six essential skills of being a WordPress content writer:
1. Adopt a different writing style:
Not every writer lives a desirable life. Some struggle to find a single client to make both ends meet while others establish themselves as the top-rated writers.
The successful ones work from home with multiple high-paying clients and run several successful blogs.
Do you want to be a successful writer to lead a life on your terms? You have to develop the habits of those exceptional WordPress writers.
Besides other habits, the essential skill they possess is their own writing style that does not resemble anyone under the sun.
Although it takes you to burn the midnight oil, you can easily create your own identity with your writing style.
Seeing a successful author like J.K Rowling, you take her successes at the face value. However, there exists an enormous effort behind that promising career.
Thus, you need a lot of practice till you sharpen your pen and figure out a new way to express your thoughts.
But first, you have to copy a great writer. Just try to copy his style and after a time you would reach the point where you feel that you can express way better than this writing style.
As blogging or content marketing provides you more freedom to express yourself, you can easily find ways to tread a specific path and establish yourself as a brand.
2. Find a specific niche:
Most people question whether a content writer should write on every trivial topic or should follow a niche.
The phrase, a jack of all is master of none, seems true at least in this case. You can’t earn a reputation if you don’t show your endeavors in an industry.
Thie thing is when someone wants to know something, your WordPress blog should come promptly into his mind.
Because you are a name in that industry and the reader thinks that reading your content will resolve his issues.
That’s the power of being specific. Your niche is basically your first marketing tool. People prefer those whom they find an expert in the industry.
If you think you will lose some readers for being specific, then you are not thinking in the long term.
Conversely, honing a niche will give you enough time to sharpen your writing skill and get a deep understanding of your subject.
3. Calibrate your writing with marketing:
Being a good writer does not validate your excellent marketing skills. As content is considered king, you have to mold your writing towards the marketing potential.
That’s what you have to do on WordPress-write the content that grabs readers’ attention and turns those readers into customers.
But here is a catch. You can’t market yourself unless you pass the search engine’s ranking tests. It means you have to write your content in such a way that it contains all the Google ranking factors.
Thus you need to avoid copying sentences from your fellow bloggers. Because otherwise, you won’t see your blog in the search results.
Therefore, no one will visit your content no matter how good it is written. Check plagiarism of your content as it is vital for your ranking as well as marketing.
4. Do market research:
Blogging is way more different than book writing. The online environment changes each day because it mainly depends upon what people are searching on the internet.
Therefore you can’t throw the arrows in the air. You have to set some goals and milestones and go the extra mile to research what’s trending in the market.
Keyword research is very important in this case. Besides, you have to tinker with your ideation process and the development of the buyer’s persona.
The best buyer’s persona helps you find the real interests and desires of your readers and helps you write to the point to hook your readers.
It is a skill that comes with practice, yet there exist some tools that take care of all research-related issues.
5. Write original content:
If you have started your writing journey, you will that writing is not as easy as it seems. Every day you have to make up your mind to start afresh but sometimes you simply can’t write.
Probably, because are wearisome or you have already written a lot on the same topic. That’s what people call writer’s block.
This condition loots you from the skill of writing unique and in turn, you end up plagiarizing others’ content.
One way to get rid of it is using a paraphrase generator to change your duplicate words into new sentences.
However, you can take a break and come back when you feel fresh and ready to write. In this way, you will be energized and you will do creative work easily.
6. Acquire HTML, CSS, and WordPress skills:
The new time demands a holistic set of skills. Suppose you are an excellent writer but you don’t know how to build a website design or maintain it for SEO.
You will find yourself in deep waters if your website gets some bugs or stop appearing in the search results.
So you have to be a writer-cum web developer. In this way, you won’t need or hire a web developer to maintain your website performance.
Being a WordPress writer demands a whole set of skills. It is neither a piece of cake nor a herculean task. Most of the blog websites are developed by WordPress.
Thus, you need to have those skills to get yourself up to the mark.
You can call yourself a successful WordPress content writer if and only if you know how to research, write original content, remove copied content, and write marketing-based content.