The online space for doctors is as ruthlessly competitive as it is for professionals in other fields. There is a relentless battle among players of all sizes to get better rankings and more visibility to survive and sustain in a saturated marketplace. Doctors are always looking for SEO tips, tricks, and techniques to gain competitive leverage over their competitors. Fortunately, enough for them, there are some tips that can increase a practice’s chance of making it to the top of Google’s rankings. Read on to know more about them.
1. Make Sure Your Website Is Mobile-Friendly:
More people use their smartphones to access the internet than they have ever done in the past. Thus the first tip in Dental marketing services for all medical practices is to have a mobile-friendly website. It is estimated that over 62% of all internet users access the internet through their smartphones so you will be missing out big time if your website is not optimized for mobile usage.
2. Speed Up Your Website:
Internet users today are marked by rapidly declining attention spans and very little patience so if you have a website that takes more than 3 seconds to load, then you are going to have a very high bounce rate. People in today’s day and age are spoilt for choice and there are a lot of options for them to choose from. Hence, if your website takes too long to load, they will simply ditch it for greener pastures. That’s not all, even Google is penalizing sites which load slowly. You can use different tools to find out the issues which are slowing down your website. Often the trick lies in increasing the hosting speed and removing unnecessary coding.
3. Content is king:
When it comes to SEO, content is king and the same extends to medical SEO. The next tip in dental marketing is to provide content that is useful because if you don’t do so, you are going to experience a high bounce rate. This will push you down in the search rankings. You need to create content that is valuable and informative for the people. Further, you need to make it obvious what your page is about and this can be done by including keywords in your title or subheadings.
4. Optimize Your Keywords’ Target Pages:
You need to make improvements to your target pages to optimize them for SEO. You need to make improvements to your page title and description so that they get a maximum number of clicks from people. Include images that relate to the keyword so that patients are assured that your page is relevant to their search. You also need to add images because too much text can scare away prospective patients. Plus, images and videos have a proven effect in increasing click rates. When it comes to the content on your page, make sure that you avoid long sentences in the passive voice. Your focus should use on using short sentences in an active voice and breaking down the text into shorter paragraphs.
5. Google My Business Profile for Your Practice:
When you have a Google My Business profile, you can appear on maps at the top of search results. The profile is free to create and offers great statistics that you can use for the betterment of your business. To increase your chances of becoming one of the three Google My Business profiles that appear on the maps at the top of search results, you will have to make some efforts from your end. This includes updating your profile with as much information as is possible and then adding good quality images to your profile.
6. Add Fresh Content to Your Website Regularly:
Sites that regularly add new content are considered ‘fresher’, which is considered as one of the important factors in Google’s algorithm. Google’s crawler bots identify if the page has added any fresh content. If the content on your website is outdated, then its chances of ranking high on search results are decreased.
7. Create Social Media Profiles for Your Practice or Doctors:
When it comes to SEO for doctors, social media can be very useful. Some of the biggest social media platforms of our times have memberships in hundreds of millions and even billions. Further, the links from such social media platforms can give SEO tips boost for your practice’s website. Google considers such links to be reliable backlinks as they have high domain authorities. Hence it is important to create social media profiles and manage them regularly to get a positive boost for your SEO campaigns.
8. Create High-Quality Backlinks:
You should focus on getting high-quality backlinks from third party sites that have high domain authority. As a medical practice, you can get high-quality backlinks from medical organizations, social media, and medical directories.
9. Increase Traffic to Your Site:
Your focus should be on increasing traffic to your site because that will improve your SEO. You can increase traffic to your website in a lot of different ways. You can send newsletters to your mailing list including links to your website, thereby increasing traffic to your site. Next, your focus should be on building a solid following on social media as that will help you in increasing traffic to your site. Lastly, to get immediate traffic to your site you can spend money on Facebook and Google Ads.
10. Install Google Analytics:
The last tip is to track the performance of your SEO campaigns and for this purpose, you can use some tools that are present in the market. There are many such tools but no tool is as good as Google Analytics. It is a very powerful tool that is absolutely free. Upon its use, you will get a lot of valuable insights that will help you in making adjustments to your campaigns for a better outcome.
Following the aforementioned tips can get doctors and their practice on the path to SEO success. Securing the top ranking on SERPs is not an overnight fix but over the course of time and with constant efforts, considerable progress can surely be made with right SEO tips. If and when you follow the aforementioned tips you will get increased web traffic, phone calls and overall new patient leads for your practice. You can implement such tips on your own or can have dental marketing services providers for the same purpose.