With the increase of e-commerce, this market is showing no signs of slowing down. eCommerce retail sales are estimated to cross $1 trillion in 2022 and may account for over 20% of total retail sales by 2024. The rapid growth isn’t very surprising. The convenience of online shopping is beneficial for a large chunk of the population in the post-pandemic era.

Retail ecommerce sales

Perhaps the biggest change that we have seen in this market is the way it has brought together consumers and brands. With the rise of social media, consumers have become more vocal. While this is an extremely good thing for small business owners, it has made it far more complicated to get your brand out there.

As technology evolves, new ecommerce trends come to the forefront, forcing e-commerce players to stay on their toes. A keen sense of following the latest ecommerce trends is very helpful for eCommerce entrepreneurs. It will help you identify opportunities for growth and stay ahead in their respective fields.

Here is a look at some of the top eCommerce trends and predictions that you need to keep track of in 2022 to make your journey easier.

Livestream eCommerce

Let’s get started with a bit of background on Livestream eCommerce. It is a business model wherein companies sell services and products through online video streaming. The videos include a presenter who demonstrates and discusses the details and answers any queries the audience might have in real-time.

Such sessions could be conducted on any of your social media channels or your eCommerce website. These Livestreams can be brand or store-specific and you usually find influencers hosting such events promoting products from various vendors.

This trend has been surging dramatically in China so far. The emergence of the same in other countries is quite evident as well. This industry is already estimated to earn approximately $60 million annually and may very well be a prominent component for your eCommerce business in the upcoming year.

Micro-influencer Marketing Campaigns

The power of influencers has been evident for some time now as the industry. eCommerce brands, big and small, are jumping on the bandwagon as well. Brands are keen on prioritizing long-term partnerships with fewer, more authentic influencers, and micro-influencers tend to be just the right type for that.

Such influencers have a niche community and their content is specific to their arenas. Tying up with them makes your brand enhances the ingenuity of your brand. Their target audience finds them relatable and the micro-influencers have very high engagement rates. So plugging your products or services through such collaborations can be a successful turnaround for your social media campaigns.

This trend is picking pace and is going to become prominent in 2022. With social media marketing and live streaming becoming an emerging source of leads and higher conversion rates, you should consider building an approachable brand image through integrations with micro-influencers.

Share of US marketers

Personalization using Artificial intelligence

This trend is more or less one that has been dominant in recent years. It will continue to soar in 2022 as well with several eCommerce platforms considering personalization. We are moving along the scale from a one-size-fits-all approach to a customized experience that leads to results.

When your eCommerce business gets AI-based personalizations right, you will be able to deliver customized content, services, and products according to their specific preferences.  Hyper-personalization through artificial intelligence and referring to reliable SEO guides can bridge this gap.

The advancement of narrow AI practices can lead to a better understanding of the data, accurate predictions, and streamlines decision-making. All these aspects will aid in improving your target persona recognition and restructure your SEO practices for better results at the bottom line.

Green Consumerism

There are campaigns that promote sustainability and environment-friendly consumerism left, right, and center. eCommerce businesses are looking at the rise of green consumerism with great enthusiasm. You see various brands executing the concept of sustainability in their business model.

Consumers are predicted to care more about these aspects than ever before. Research also shows that 76% of millennials are willing to pay more when they find a sustainable alternative for their requirements. You can build loyalty and trust by clearly demonstrating how your company shares the environmental goals with the customers.


It’s already the second half of 2021 and we are already looking forward to next year. What will the eCommerce world look like in the year 2022? It sure is always evolving and this can make it hard to stay on top of the latest ecommerce trends. With the constant developments in the world of eCommerce, it is difficult to predict. However, this list should be able to help you get the gist of the changes and ecommerce trends you may observe in the upcoming year. We’ve decided to list some of the top ecommerce trends that we believe will happen in the upcoming years.