Google doesn’t publicly share its search volume data, but digital marketing experts suggest an estimate of 63,000 Google search queries per second. That’s 5.6 billion search queries every day and 2 trillion search queries in a year. If you want your business to thrive, it’s time to focus on how you appear on Google.
Local businesses that want to boost web traffic and online sales should look into how they conduct digital marketing, especially local search engine optimisation. The first thing to remember is that SEO isn’t a one-and-done thing. You have to constantly check and update your strategy to hit your business goals.
If you’re trying to expand your local business, or aren’t seeing growth in your current digital marketing campaign, consider these hacks that could boost your visibility on Google and other search engines.
Here are the 3 digital marketing tips for your business website:
Constantly Optimise Your Website
Google is the default search engine that most people use to find products or services like yours. If your main goal is to boost web traffic and online sales, you have to make sure your website is competitive.
You can’t be complacent when your initial digital marketing strategy brings in a large number of leads and conversions. Your team should constantly be doing keyword research, updating content, and conducting on-page optimisation to make sure your strategy responds to the needs of your target audience.
Take a look at the seemingly trivial technical aspects that contribute to your overall on-page optimisation:
- Using a proper server and the correct domain
- Enabling HTTPS and providing encryption of your web pages
- Managing broken links and removing dated or irrelevant content
- Making sure there’s only one browseable version of your website
If you haven’t yet, it’s time to register your business website to the Google Search Console web service so you can keep track of your search analytics. Also, on the side of social media management, make sure your posts link to your optimised website or a particular landing page that you want your audience to visit.
Update Your Content Marketing Plan
Content marketing is one of the most important aspects of any digital marketing strategy. It’s particularly important for local businesses that want to gain relevance and brand familiarity in a specific location.
When done right, content marketing is a surefire way to connect with your target audience and get them interested in your products or services. You can do this by creating and continuously improving your content strategy to accommodate the ever-changing needs of your audience.
To do this, you have to put yourself in the shoes of your audience. Think of their concerns and queries, and why they could possibly be browsing your website. Think of the types of content they want to see, such as how-to guides and demonstrative videos, and add these types of content to your website.
Here are additional digital marketing tips you can use to make engaging and conversion-driving content:
- Avoid using generic keywords; this just increases your competition
- Target long-tail keywords that your target audience is likely to use
- If possible, insert geotags into your content to drive local traffic
That being said, avoid keyword stuffing. Your audience will know when you’re trying to add as many keywords as you can to rank higher on search engine results. It could reduce the quality of your content.
Additionally, feel free to add relevant links to your content. This includes links to your products or services, on-page blogs, and other relevant websites that connect to your on-page content. This boosts your authority and subtly nudges readers to check out other pages on your website.
Focus on a Local SEO Strategy
If your small business has a physical location, and you’re pushing for greater traffic and conversion, then the best way to meet your goals is through a local SEO strategy. This means tweaking your SEO strategy to match the needs of your local audience. It also means paying attention to Google My Business.
Focusing on your local SEO strategy means narrowing down the keywords used by the people within your geographical area. And if you’re trying to make a name in a particular location, it’s important that you organically insert the location into your on-page content. This lets visitors know they’re in the right place.
Google My Business, on the other hand, lets you create and manage online listings that people see when they search for products or services that are similar to yours.
These three tips will help your small business gain traction at your specific location. Implement these changes and gain visibility among your local audience.