If you want your business to survive in a post-COVID-19 world, a strong online presence is necessary. More traditional businesses and brick and mortar stores have been compelled to go the digital route, which poses a challenge as now more than ever, the digital landscape is saturated. Standing out online is incredibly difficult, and starting from scratch makes it even harder.
The good news is that whether you’re a small or a big company, starting a business website can be easy and affordable. A good website lends legitimacy to a business-it can boost credibility, promote brand identity, and expand your business’ reach.
Here are some tips and tricks for building the perfect business website in the time of COVID-19.
Identify the website’s goals
Before starting anything, it’s important to determine its goals and objectives. What is the website for? Do you simply want to inform your audience about your company or your business, or do you want to use it as a platform for e-commerce? Decide on the business website’s goals and let these inform what content will be included on the website.
Choose a simple but catchy domain name
A domain name is crucial, as it is the link you will be sharing with potential clients and other stakeholders. Keep it short, simple, and memorable. If it’s possible, use the name of your business as the URL. It’s easier to remember, preventing any customer confusion.
After choosing a domain name, decide on your top-level domain, also known as TLD. It is the rightmost portion of the URL, so for example, at www.example.com, the “.com” part is the TLD.
Decide on what you want your web address to be and check if it’s available via domain registrars like Squarespace, Web.com, and others.
Decide on a web host
A web host is a server where all the data is publicly accessible at all times. Every website needs one, so you need to decide on the best potential host depending on your budget and your website’s goals.
There are two kinds of web hosts:
- A shared web host, which means you will share a server with other sites, and
- A dedicated host, which means you will get a private server and won’t have the burden of sharing the server with other sites.
Choose a host that will best suit your needs, and keep upgrading as your business keeps growing.
Set up your pages
What makes a good website is its completeness: It must have all the pertinent information your customers need to know, and a concrete call-to-action based on the information you have provided. Make sure you have all the necessary details, like your company’s contact information, history, goals, mission, vision, and services offered, as well as the working links to other essential connections, like a company app. If your business is property development, a real estate mobile app can be a convenient way for your potential clients to navigate through all the information and visuals they need to go through before making a purchasing decision.
If your website has an online payment option, you will need to arrange an electronic payment system. Many web hosts offer internal shopping cart options, but there are also third-party payment processors. Research on the best and safest possible electronic payment system to suit your needs.
Do the necessary website checks before publishing
Test, test, test. Test if your website works on all kinds of browsers, in every possible device. Click through every link to make sure it connects to the proper page, ensure every image works properly, and double-check if every feature is functional and accessible.
Promote your website on social media and search engines
Having an active and engaging social media presence can give your business a captive audience and platforms through which your customers can be updated about your company’s activities. Create a spectacle for your business by coming up with a digital campaign that will culminate in the launch of your new website.
Sustain your website
A neglected and outdated website can say so much about a business-it can communicate a lack of activity and consistency. Keep your website updated with news and information about your new products and services.
Maintain your website by making sure all the software and add-ons are always up-to-date. Do the necessary upgrades as your website and your business grow.
A Worthy Investment
Starting, launching, and maintaining a website is a worthy and inexpensive investment that can benefit your business for the long-term. It’s a way to promote, exist, and have a presence in an increasingly socially distant business world.