The Colors are exciting! Aren’t they? Well, these Colors have a complete guide and science associated with them. Don’t believe us? Keep reading this blog to know more!

The Literal meaning of Color Theory is the science and art of using Colors. In addition to this, Color Theory also demonstrates how human beings consider and think about the different types of Colors and how they react to seeing specific Colors.

Colors are an essential part for all of us but especially for Designers. Whether we speak of Graphic Designers or Web Designers, Color Theory is an integral part of both of their lives. Therefore, our guide to Color theory will help you understand the web design trends and take a look at the web design inspiration around you.

A Little More About Color Theory

Let’s further explore Colors and Color theory. Colors can be better divided into three different colors on the Color wheel. These categories are named Primary Colors, Secondary Colors, and Tertiary Colors.

A Unique Fact – The Color wheel that we are talking about was introduced in the year 1666 by Issac Newton.

Need of Color Theory 

Every designer you meet or work with will have reasons for using that particular in their designs. Experts suggest using the same colors and designs to bring consistency and make people associate those Colors with your brand.

Let us take a simple example to put it into the simplest of words! We all know about the renowned brand Nivea. Nivea is a skincare/cosmetics brand, and its primary brand Colors are white and blue. Therefore, all products come in white/blue bottles, or their print media is of those Colors. These fixed Colors help consumers identify a brand easily amongst so many brands.

Another practical use of Color Theory comes in when blending different Colors. Proper Color Blending using the theory of Colors allows you to have new Color options.

Color Wheel, Sounds Interesting! Tell me more about it 

Before we proceed, let us see the Color Wheel Visually. As we know, there are three categories of Colors precisely. In addition to this, the whole set of Colors can also be divided into another way, i.e., Cool Colors and Warm Colors.

As the name suggests, Cool Colors are the ones that give coolness and peace to your eyes, whereas Warm Colors are the ones that are comparatively bright and catch the eye more quickly. Once you understand the segmentation of these Colors on the Color wheel, it becomes a lot easier for you to follow the latest web design trends and web design inspirations.

Color Terms you must know

After discussing the Color Theory and the Color Wheel, here comes another super important topic – Color Terms you must Know. Now, when you are a graphic designer looking for visual design ideas or a web designer looking for web designer Inspiration, there are specific terms that would be helpful to you.

Also read: The best 2021 color tools for web designers

Here are some of the most commonly used terms:

  1. Hue – Any base Color
  2. Chroma – A Color in its original or purest form.
  3. Saturation – Intensity of Color
  4. Shade – When black is added to the Hue or another mixture of pure Colors.
  5. Value – Refers to the Lightness or Darkness of the Colors
  6. Tint – Adding white Color to Hue (base Color)
  7. Tone – Created when grey is added to Hue

Color Schemes and their Various Types

When you search the Internet, you will come to know that there are many types of Color Schemes. But, to start with, we’ll look over at the 4 Main Color Schemes.

  1. Complementary– The complementary Color scheme is a way to add opposite Colors from the Color wheel and create new and unique Colors.
  2. Monochrome– The term Monochrome may sound familiar to many people. A monochrome Color scheme is created when we use different shades of a hue or a primary color. This scenario is one of the most challenging yet elegant Color schemes.
  3. Triadic– This is another type of Color scheme mainly seen in modern art and modern paintings. To create the Triadic Color Scheme, you have to mix/blend the Colors that stand at equal distance on the Color wheel.
  4. Analogous– Last but not least, the Analogous Color Scheme is the most suitable for eCommerce brands as the intensity of this Color scheme is relatively high. An analogous Color scheme is obtained when you use the primary colors right next to each other on the Color scheme.

Color Theory


While we conclude our explanation of Color Theory here, remember there is still more to it. All the information written here would help graphic designers and web designers explore the newest web design trends for better performance.

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