You may have seen those videos that show up in your Facebook feed. The ones with the cutesy kittens or the dashcam footage of a car narrowly missing an accident. And you’ve probably thought to yourself, “Why are people sharing this stuff?”

Well, there’s a method to the madness. Those video marketers know that video is one of the most engaging forms of content out there. According to Wordstream, people are more likely to watch a video than read an article or blog post. 

Most people think of video marketing as a way to create videos that will go viral and get lots of views. While this is actually possible, there are other, more subtle ways to use video marketing to your advantage. In this post, we’ll explore different ways you can use video marketing to generate leads and build brand awareness. Keep reading to learn more.

Building Brand Awareness 

Video marketing is an impactful tool that can be used to build brand awareness. By creating engaging and compelling videos, businesses can reach a wider audience and create awareness for their brand.

For example, businesses can create short video ads that are aired online or on television. They can also post videos on their website or social media pages and create video content that is relevant to their target audience.

The key to using video marketing for brand awareness is creating engaging and compelling videos. Businesses need to think about their target audience and create videos that will appeal to them. Videos should be interesting and informative, and they should also be designed to create a strong emotional response.

Here are some video content ideas for your inspiration:

1. Explainer videos 

Explainer videos are effective ways to introduce your brand or product to a new audience. They can be used to explain the features and benefits of your product, or they can be used to tell your brand’s story.

2. Customer testimonials 

Customer testimonials are excellent ways to show the human side of your brand. Featuring customers talking about their experiences with your product or service is a great way to build trust and credibility.

3. Product demonstrations 

Showing people how your product works is a great way to generate interest in it. A well-made product demonstration can be very persuasive and convincing.

4. Fun and quirky videos

Sometimes, businesses can achieve more brand awareness by being a little bit cheeky and fun. Producing humorous or quirky videos can help you stand out from the competition and attract attention.

5. Live streaming

Live streaming is an engaging way to connect with your audience in real-time. It allows you to share events, announcements, and product launches with your audience as they happen. Don’t forget to do a mic and webcam test before going live.

6. Behind-the-scenes footage

Sharing with your audience what goes on behind the scenes at your business can be a great way to build trust and connect with them on a personal level. It can also help them to understand your company culture and the people behind it.

Generating New Leads

By creating videos relevant to your target audience, you can attract new leads interested in what you have to offer. In addition, video marketing can help you build trust with potential customers, which can lead to more sales in the long run.

One of the powerful ways to use video marketing to generate leads is to create a lead magnet. A lead magnet is a part of your content that you offer to potential customers in exchange for their contact information. For example, you could create a video that discusses the benefits of your product or service and then offer it as a free download in exchange for leads’ contact information.

Another way is to include a video in your email marketing campaigns. By adding a video to your email, you can grab the attention of potential customers and encourage them to learn more about what you have to offer.

Finally, make sure that your website is optimized for video marketing. When people check your website, they should be able to easily find and watch your videos. This will help you attract more leads and convert more of them into customers.

If you’re new to video marketing, here are a few tips to remember when creating your video:

1. Capture attention with an intriguing headline 

This is the first element people will see, so make sure it grabs their attention. Come up with a catchy title that accurately describes the content of your video.

2. Introduce yourself and your company 

People will want to know who you are and what your company does. Introduce yourself and your team, and explain why you’re passionate about your business.

3. Keep your videos short and to the point

People have a short attention span, so keep your videos short and to the point. You don’t want to bore viewers with long, drawn-out introductions. Go straight to the point and explain what your video is about. According to Wistia, 2-minute long videos get the most engagement.

4. Use visuals to engage your viewers

Visuals are a creative way to engage your viewers and keep them interested in what you have to say. Use graphs, charts, or screenshots to illustrate your point.

5. Explain what you do and how you can help potential clients 

This is a great opportunity to showcase your expertise and explain how you can solve their problems.

6. Share a client success story 

If you’ve helped a client achieve success, share their story. This will help potential customers see how you’ve helped others and what kind of results they can expect from working with you.

7. Provide contact information and a call-to-action  

Make it easy for your viewers to contact you by including your contact information in the video. In addition, ask viewers to take action, such as subscribing to your channel or visiting your website.

By following these tips, you can surely create videos that will help you generate leads and increase sales.

Summing It Up

As you can see, video marketing is a powerful tool that can help you generate leads and build brand awareness. By creating interesting, engaging videos that capture your audience’s attention, you can attract new customers and keep them coming back for more.

We hope this blog has imparted you with a few ideas for creating video content that will help you achieve your marketing goals. Remember to keep it interesting, engaging, and relevant to your target audience. And most importantly, have fun with it!