Do you need information in selecting the most suitable types of graphic design for your business? Here is the ultimate guide that will explain everything about types of graphic designs as well as which types of graphic designers you need to hire. So, without any delay, let’s start exploring. 

Major 8 Types of Graphic Designs You Need to Know in 2023

Graphic design is a broad concept covering various aspects of design in various industries. This term uses visual representations and compositions to communicate an idea or information to target observers.

Nowadays, almost all kinds of businesses demand the best quality graphic design services to appeal to the masses. But the question is, do all graphic designers deliver the same results?

No, graphic designers specialize in either one of these eight categories or a group of similar ones to serve their designs. You also need to know about these broad types of graphic design in order to choose the right service provider.

#1 Advertising and Marketing Graphic Design

Well, this category is what most people think graphic design is for Advertising and marketing. Graphic design covers advertisements in both digital and print media to attract customers. It is the creation of perfect posters, boards, and flyers that creatively explain your brand ideas, offers, and motto.

Each product in this category occupies a dominant position in the market and promotional campaigns of brands.


Graphic designers working for advertising and marketing campaigns need immense knowledge of color palettes, typography, behavioral psychology, branding, lighting, and balanced creativity to create engaging visuals.

Contrary to popular belief, this category in graphic design is not easy. Designers spend hours highlighting their clients’ products and services in the most creative way possible!

Examples of Graphics Design:

  • Graphic design for print media includes brochures, flyers, posters, postcards, magazines, catalogs, newspaper ads, vehicle wraps, and so on. The color palettes used in print media are quite different from the palettes used in digital media graphic designs.
  • Digital posters or images, infographics, exhibition displays, videos, social media ads, images for promotional blogs, etc., are part of this category.
  • This category includes billboards, signs, and advertising surfaces.

#2 Graphic Design of Visual Identity

A business becomes a brand when people can identify its uniqueness and story as one of a kind! Visual identity graphic design is the process of creating these stories and giving them creative life.

Graphic designers try to communicate a brand’s personality and motto through images, shapes, colors, and tones in a narrative. 


A visual identity graphic design is a well-balanced process of all design elements. There must be brand consistency and design variation in each result.

A graphic designer handling this category must have a working knowledge of all the shapes, colors, patterns, tools, moods, and emotions used in the concept. The creative and conceptual skills of designers working in this category must be top-notch to match the latest trends.

Examples of Graphics Design:

  • This category includes creating your brand logo.
  • You can use this design box to create many promotional campaigns.
  • Your business catalogs also represent an identity for consumers.
  • Image libraries are also part of this graphic design category.
  • You can ask designers to create a specialized visual identity for your brand.

#3 Graphical User Interface Design

UI (User Interface) graphic design is another category that deals with creating attractive and eye-pleasing user interface designs for a device or application. In this context, designers are concerned with combining typography, colors, images, and shapes to create a perfect visual experience for the user. Brands that have their mobile apps and websites require the best graphic user interface design services to enhance the user experience of their platform.


User interface design focuses on creating the graphical elements on the screen that we see visually, such as menus, buttons, micro-interactions, and more. Designers in this area work closely with web UX and UI designers to help understand the desired size and look of each design. Perfecting design placement and tool settings in this arena is not an overnight job! You need to find a specialized service provider to implement this project!

Examples of Graphics Design:

  • The interface of each video game page requires detailed designs from professionals.
  • This design also includes graphics for each page of the site.
  • Mobile application designs and their interfaces.
  • Creating and designing themes for sites like Shopify and Magento using presets is part of the user interface.

#4 Graphic Design of The Cover

In this competitive consumer market, every brand tries to prove its superiority to consumers, leaving no stone unturned to attract them. In this attempt, brands pay enormous amounts for graphic packaging designs to get the most attractive packaging for their products.

This design process aims to create visually appealing packaging for bottles, boxes, bags, containers, and other packaging materials.


Specializing in print media is a must for designers in this case. Must be well-versed in the technical aspects of designs so that printed images and graphics don’t break up into pixelated boxes.

Designers also need a keen and detailed understanding of industrial production designs. Visual identity, photography, and illustration are the three main elements here. Print-ready files can go on the surface of a metal container or jute bag. So designers have to be precise with every part of graphic design.

Examples of Graphics Design:

  • Packaging designs come under this types of graphic design. It can include any kind of material or substance that brands use to package their products.
  • Designers create mockups and files that brands place directly on packaging items.

#5 Publication Graphic Design

As we commonly know, publications are types of media houses that communicate through the public distribution of printed products such as books, magazines, newspapers, catalogs, etc.

Publication graphic design is about creating covers and visual graphics for various publication projects. This category deals more with the print media style of graphic design. Colors and alignment play a vital role here.


The significant rise of publishing media in recent times has forced graphic designers to use new and creative elements in the process. After all, no matter how much we are asked not to judge a book by its cover, we end up doing the same, more often than not! Although the main elements of this graphic design are not different from others, here we focus on beautifying the visuals to attract more customers.

Examples of Graphics Design:

  • Examples include novels, children’s picture books, textbooks, and so on.
  • These newspapers’ advertising, promotional, and entertainment sections require a particular design.
  • Every page of these products is the decorative work of a powerful team of graphic designers!

#6 Motion Graphic Design

The demand for motion graphics designers is growing rapidly in this digital era. If we give a literal translation of this category, graphic designs that are in motion are what we know as motion graphics design.

Graphic designers working in this category are mostly part of online media, television, and movies. Some of them also work with production and animation houses to create visually appealing motion graphics for brands.


Motion graphic designs are now prominent on all types of digital media and social media platforms. This part of the industry employs graphic designers who specialize in graphic animation, audio, videography, stills, and motion sequences.

The goal is to create motion graphics appearing in different video parts. These sections focus centrally on graphic design concept images, which we sequence for better flow.

Examples of Graphics Design:

  • GIFs are present between videos or web pages that attract our eyes due to their constant movement.
  • The new trend of presenting product trailers or presentations also requires motion graphic designs.
  • Animated logos usually flash or move rather than appear as a static image.
  • The end credits of YouTube movies and videos feature graphic design images set in motion.

#7 Environmental Graphic Design

Environmental graphic design is another broad discipline of graphic design that focuses on providing interactive and visually appealing information spaces for viewers. This design aims to connect people with places and give them an unforgettable experience.

Environmental design covers all these aspects, whether it is the background in museums or the signs in an art auditorium.


Graphic designers working in this genre need to know exactly how to convey a message with interesting designs. To create compelling designs, they need to be well-versed in geometry, alignment, display, and color palettes. The precision and knowledge of the designer are reflected in the environmental designs they create.

Examples of Graphics Design:

  • Notice boards and signs that deliver a social or political message.
  • Museums are likely to have memorable and decorative backgrounds.
  • Cricket and football stadiums also use the work of eco-friendly graphic designers to decorate the space.
  • Retail store and supermarket landscapes typically have directional signs and informative instructions with product branding elements.

#8 Art and Illustration Graphic Design

This graphic design category requires artistic illustrations to express a significant idea or form of original artwork. Narrative illustrations are part of this category. Generally, this types of graphic design does not apply to any brand or product.

However, fashion or production houses can use artists from this category to implement promotional campaigns.


Artistic thinking and the fusion of different colors are graphic designers’ specialties in this arena. They are masters at creating visually appealing posters and billboards to deliver a message that relates to or depicts a certain type of art.

Examples of Graphics Design:

  • Stock images, movie posters, promotional posters, graphic designs for textiles, and album designs are part of the artistic graphic designs. 
  • Some designers may also use elements of this design to express a different ideology.
  • Book covers and picture books can also use these illustrations to create compelling visuals. This concept of art is vast and includes lots of design patterns.

Key Takeaway: Always Assign Work to The Right Designers

Now that you understand each category of graphic design and the perfect areas for the same, you can allocate the work to the appropriate designers. 

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