Have you ever thought how convenient it is for you to visit an online store, browse its products, order an item or two, pay, and have it delivered in a span of a few days? If you haven’t, then reflect on it right now. Think about how much easier it is to shop online than to shop at a physical store.
While you can develop a website using WordPress, HTML, or other platforms, establishing an e-commerce store is an entirely different story. Developing an e-commerce store that offers customers convenience will require the use of e-commerce platforms, which makes online stores a go-to for most people nowadays.
However, this is easier said than done. Building an e-commerce store can be quite intimidating. For instance, there are several things you have to consider: the application to use, compatibility with mobile devices, and the responsibility of keeping your customers’ credit card information safe. So if you want your e-commerce business to succeed, you need to choose a platform that is powerful and very flexible.
The solution to these concerns is Magento.
Magento’s diversity, rich features, and flexibility make it a preferred platform to build websites for many store owners. In fact, this first-class e-commerce platform has been chosen by big names like Nike, Coca-Cola, Samsung, and Ford, to name a few. It’s easy to see now, then, why Magento has been one of the top e-commerce platforms since it was first introduced.
Before we discuss the reasons why you should go for Magento, let us first delve more into this e-commerce platform.
What Is Magento?
Magento is an open-source content management system (CMS) that helps programmers develop e-commerce websites. It was first launched on March 31, 2008, by Varien and developed on the Zend Framework.
Why Choose Magento for Your E–commerce Business
If you want to have your own online store, here are five main reasons why you should pick Magento out of the other platforms available:
It is an Open-Source Platform
As an open-source platform, Magento enables users and their developer team to personalize, alter, or extend the source code for default feature optimization or more advanced functions. It also offers complete adaptability with installing extensions that are created to meet business objectives and enhance the customer experience. This means that businesses using Magento have complete control over what they want to use their websites. They do not have to be bound to annual software licenses or tied to a particular hosting environment.
It Offers Diverse Features
Compared to other e-commerce platforms, Magento is packed with diverse features that help store owners take charge of their whole business – from product development to checkout and promotions. Its features provide a business with most of the crucial functions needed to run a store. Business owners can take advantage of Magento’s rich features to promote better business efficiency as well as store management.
Magento’s general features include catalog management, product browsing, search engine optimization, marketing, promotions, and conversion tools, and order management, among others.
It Has Great Security
When deciding on any e-commerce platform, every business owner must consider security. Magento does a great job here. It consistently offers users all the information they need regarding security, security updates, security patches, and practices as well as quick support when needed. Vital security components such as SSL certificate and PCI compliance are also achieved with the help of Magento.
Unlike other platforms like Woocommerce or WordPress, Magento has lesser chances of being hacked due to its variety of built-in features. Having a lot of features lowers the risk of installing more extensions. It can be said, therefore, that Magento offers an ideal system of security to meet business needs. At the same time, it keeps websites well-protected from cyberattacks, hacking, and more.
It Is Highly Scalable
Due to its high scalability, Magento can support different kinds of businesses, whether small start-ups or established enterprises. As an example, you can begin your business on a small scale with just a few products. But, as your store grows, Magento lets you expand your business scale with a limitless amount of products.
This is one of the main reasons why Magento is the perfect fit for any type of business, from small to medium-sized businesses to giant enterprises.
It Delivers High Performance
In terms of website performance, Magento is becoming one of the top platforms due to its efforts to provide the best possible performance and improved user experience. Efficient processing query time along with quick page speed loading make websites perform better and encourage more customers to check out content or products. Most importantly, they enhance the conversion rate and lower the page abandonment rate.
Furthermore, because Magento is an open-source platform, business owners can easily optimize their website performance in a variety of ways, whether it is using third-party tools or altering the source code.
While plenty of e-commerce platforms are available in the market, with many of them being easier to use than Magento, none of them offer the scalability, flexibility, and rich features that Magento can offer.
Magento is the perfect platform for your online business if you want to:
- Customize the web design when you want
- Integrate your marketing strategies with those of your e-commerce
- Use a top platform in today’s current market of e-commerce
As a Professional Web Design Company with over 10 years’ worth of experience, Proweaver can help you decide whether Magento is a good fit for your business. Our company has worked with numerous e-commerce businesses, so we can provide you with some solid advice! We would be glad to work with you on your next e-commerce project today.
Do you have any questions about Magento? Or have you tried Magento before and want to share your experience with it? Share your thoughts in the comments section below!